AI PICTURES
Artificial Intelligence (AI) is a tool that Robb has embraced from the outset. Throughout his life, he has prompted actors, animators, designers, cameramen, musicians, and every type of creative. The dialogue between colleagues is the space where art happens, and so too in AI, it’s in the interplay between the artist and the machine where creativity takes flight. The French concept of objet trouvé, or found object, is highly relevant here, as in the process of AI, unexpected things are found that inspire and trigger other ideas.
This is AI used for time travel. Back in 1974, I worked at Hampstead Heath as an assistant groundsman. Since my parents' home overlooked this park, I was at work the moment I crossed the road. It was a wonderful summer, made extra special by an incredible man called Paddy, who was the full-time groundsman.
I made this 3 minute film from a dozen stills I had scanned. All the rest is prompting and a little Google Earth for an aerial. I used Firefly and Runway for the AI animation.
My own work - Not a commercial, not a commission, just something that I wanted to make. The things that happen in the short (90 sec) film are real. I saw them within 20 hours. The farmer and his Ox were on the road from Agra to Delhi in India, and the lady with her sports car was near Newport Beach on the 405. Until the advent of AI it would have been too costly for me to recreate the scenarios, but with AI I was free to bring this film to life. I may have taken a few liberties to round out the story. I obviously never saw the woman taking possession of her brand-new car, but that must have happened as much as the man must have loaded his cart.
Technically, I used Runway and Firefly. I wrote all prompts with no visual reference.
This is an award-winning commercial we made for a book. In addition to social media, it was screened at the cinema before The Odyssey.We used a novel technque of hand painting and AI animation.
This was part of a pitch to the State of Georgia. It was a spec. spot to promote Georgia's parks. Entirely created using Luma Dream Machine.
Harking back to the famous Coca Cola advert - "I'd like to teach the world to sing" we wished Mothers everywhere a Happy Day. Created with Luma Dream Machine.
Here is a vertical commercial we made using Runway.
This was a pitch for the TOUS jewelry company
Written by Nadia Voukitchevitch, and animated by Robb Hart. This was the Creative Collective's homage to the UK retailer, John Lewis's tradition of Christmas adverts that evoke the feelings of the season.
These five projects were all made for Marty Brinkerhoff as ‘Walk-in” videos to entertain his clients as they arrived for a major show. I was incredibly grateful for the freedom it gave me to dream up almost anything that came to mind. With the help of Sora and Luma Dream Machine, these dreams finally found their way to the screen!